Brief Description about 3D Lenticular Advertising

Presenting 3D effects on 2D printed media can be done by lenticular printing. The lenticular sheet is a piece of plastic that is used to reflect light differently depending on the viewing angle. As we know human eyes are 5 to 6.5 cm apart so no matter what objects we are viewing the left eye and the right eye will automatically form two different viewing angles. Because of this fact, a human can perceive the world 3-dimensionally.

There are many lenticular on a lenticular sheet and each lenticular functions as a convex lens. The lens can present different images to the left eye and the right eye with careful calibration and design, giving the human brain the illusion of 3D lenticular advertising.

From centuries artists have been trying how to represent depth and 3-dimensionality. Lenticular printing is a technology in which to produce images with an illusion of depth we use lenses. There is a fascinating history of this type of printing, from seventeenth-century Royal portraits to early corporate advertising, and kitsch memorabilia.

We take a look at how in contemporary art lenticular prints are coming to the forefront and as a respected artistic medium, it takes their place in the history of art.

This type of lenticular sticker is a technique in which there is the use of several images that are sliced into strips and interlaced together. Then a plastic sheet consisting of a set amount of linear prism-like lenses is placed on top and for the 3-dimensional effect to work, it is perfectly aligned with the images.

Depending on the position of the viewer, each lens acts as a magnifying glass so that it can enlarge and display a different portion of the image. When a viewer looks at the image from a different angle from left to right what creates a large 3D photo plane is the combination of many lenses working together with many interlaced images.

This is because the print is viewed by each eye from a slightly different angle and it sees a different image with different perspective views of the subject, resulting in the 3D stereoscopic effect.